Testing promotion elements and predisposition to purchase
David Bullock
Executive Consultant of StoryLeverage
In this session you will be taught:
- How to test promotion elements: three pre-heads, six headlines, three subheads, three salutations
- The elements that work such as bonuses, prices, and more
- Comparing Organic search traffic vs. Google Adwords vs. E-mail
- What “Predisposition to purchase” means and why you should know it
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