Testing promotion elements and predisposition to purchase

David Bullock
David Bullock

Executive Consultant of StoryLeverage

In this session you will be taught:

  • How to test promotion elements: three pre-heads, six headlines, three subheads, three salutations
  • The elements that work such as bonuses, prices, and more
  • Comparing Organic search traffic vs. Google Adwords vs. E-mail
  • What “Predisposition to purchase” means and why you should know it

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