Key action steps for up to 300% organic traffic increase

Bruce Clay
Bruce Clay

President of Bruce Clay

In this session you will be taught:

  • How to determine the themes of your site
  • How to perform basic and advanced keyword research to identify your user personas
  • The steps to select high ROI, CPC, KPI, and branding terms then identify “unicorn” posts and strengthen associated words
  • How to perform a Content Gap Analysis, prepare a “next-to-final” keyword list, and build content that is missing
  • Why you should draw the hierarchy map for your site based upon these keywords

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