How to interpret search term results and take effective action

Matthew Ceran
Matthew Ceran

Co-Founder of 565 Media

In this session you will be taught:

  • The definition of search terms & how they are relevant to search engine marketing
  • How to interpret search term results and effectively take action
  • A short term strategy to effectively take advantage of search term optimization and expansion
  • What a mid term strategy does
  • What a full-fledged, long-term strategy looks like

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