How empathy can be your biggest asset for successful content and campaigns

Rand Fishkin

Founder of SparkToro

In this session you will be taught:

  • The catalyst for almost all of my most successful content and campaigns
  • Why you need to put yourself in the shoes of your audience
  • How to feel the pain your prospects feel and use that to help them
  • How to dig into your visitor’s frustrations, their hopes, their needs, their situation
  • Tools to uncover feelings in the moment of search

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