How empathy can be your biggest asset for successful content and campaigns
In this session you will be taught:
- The catalyst for almost all of my most successful content and campaigns
- Why you need to put yourself in the shoes of your audience
- How to feel the pain your prospects feel and use that to help them
- How to dig into your visitor’s frustrations, their hopes, their needs, their situation
- Tools to uncover feelings in the moment of search
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