Focus on buying stage and buyer personas to improve the performance of campaigns

Marcela De Vivo
Marcela De Vivo

Digital Marketing Analyst of SEMrush

In this session you will be taught:

  • What buyer personas are and mean
  • How to understand your customer’s journey from awareness to purchase
  • What tools we use at each stage to improve our workflow
  • How to measure attribution
  • How we create and refine our buyer personas

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