DAY 1 –  Build Authority

How empathy can be your biggest asset for successful content and campaigns

In this session you will be taught:

  • The catalyst for almost all of my most successful content and campaigns
  • Why you need to put yourself in the shoes of your audience
  • How to feel the pain your prospects feel and use that to help them
  • How to dig into your visitor’s frustrations, their hopes, their needs, their situation
  • Tools to uncover feelings in the moment of search

Rand Fishkin

Founder, SparkToro

9:00 am ET

Focus on buying stage and buyer personas to improve the performance of campaigns

In this session you will be taught:

  • What buyer personas are and mean
  • How to understand your customer’s journey from awareness to purchase
  • What tools we use at each stage to improve our workflow
  • How to measure attribution
  • How we create and refine our buyer personas

Marcela De Vivo

Digital Marketing Analyst, SEMrush

9:30 am ET

A brand awareness strategy to decrease your cost of acquiring a new customer

In this session you will be taught:

  • Profit Loops – How to be on your prospects mind without spending a lot more money on ads
  • Pixel setup – How to combine the power of Google Adwords with Facebook ads for the ultimate retargeting campaign
  • Audiences setup – How to feed each network out of your traffic, grow retargeting lists automatically
  • Campaigns setup on Facebook – How to maximize reach and targeting by implementing tweaks to Facebook campaigns
  • Controlling and expanding – How to reach more people and decide on product or service

Hernan Vazquez

Digital Marketing Trainer, Hernan Vazquez Media LLC

10:00 am ET

Become your own media company and turn into the go-to resource in your industry

In this session you will be taught:

  • Why content is important
  • Who should create the content
  • What kind of pieces should be created
  • How to come up with interesting topics
  • How often you should publish content and where
  • How and where you should promote your content

Aimee Beck

Founder & CEO, Media Wise Marketing

3:00 pm ET

QRG and EAT for ranking improvements in 60 days

In this session you will be taught:

  • The QRG guidelines and what they mean
  • Why it’s important to SEO
  • What EAT stands for
  • What the QRG says about ads
  • What the QRG says about your off-site reputation
  • What the QRG says about copied content

Marie Haynes

Owner, Marie Haynes Consulting

3:30 pm ET

DAY 2 – Partnerships

Establish co-marketing partnerships for exponential reach

In this session you will be taught:

  • Why we committed to co-marketing so early in our business
  • How we entice so many people to contribute to our content
  • How we tweaked and expanded our processes since we started
  • What we do to optimize our traffic
  • What marketing tactics we are investing in next

Peter Caputa

CEO, Databox

9:00 am ET

Partner with influencers with data journalism for reach, leverage and thought leadership

In this session you will be taught:

  • How to build content for data journalism: use your product or specific industry knowledge to analyze data and present an insight
  • How to partner with an influencer to get their perspective, advice and potentially data for your study
  • How to publish the study on the influencer’s blog, content newsletter, etc.
  • How to promote your study. Your influencer partner’s reach will give you great leverage
  • How to build your partnership with the influencer(s). Look for more ways to help them and add value

Aki Balogh

Co-Founder & CEO, MarketMuse

9:30 am ET

Brand journalism and press release optimization for reach and exposure

In this session you will be taught:

  • How brand journalism can influence search and PR
  • The benefits of an online newsroom and the key ingredients for success
  • How to optimize your press release
  • How social media optimization and PR influences search
  • The best way to distribute and amplify brand news to reach your audience, search and the media

Lisa Buyer

CEO, The Buyer Group

10:00 am ET

Build your authority and improve your SEO ranking by being a guest

In this session you will be taught:

  • How to pitch yourself as an expert
  • How you should select topics for guest blogs
  • The SEO minded way to find podcasts to be a guest on
  • How to pitch yourself and prepare for being a guest on a podcast

Sherry Bonelli

Owner, Early Bird Digital Marketing

3:00 pm ET

3 phase process of scaling your content marketing with talent partners

In this session you will be taught:

  • How to find educated writers to partner with
  • How to identify the right storytellers who speak your voice
  • A system to build brand advocates
  • How to scale your content writers to be an extension of your brand
  • How many writers to hire to ensure you have backup

Joe Griffin

Co-Founder, ClearVoice

3:30 pm ET

DAY 3 – Tactics and ROI

Schema markup techniques for high rankings and rich search engine results

In this session you will be taught:

  • How to identify which schema is applicable to your business
  • How to implement schema onto your website using plugins or Google tag manager
  • The steps to check if you are getting more impressions
  • How to work out if your keywords are getting rich results already

Andrew Thorn

Founder and CEO, DigitalMaas

9:00 am ET

Level the playing field for fast SEO ranking increase

In this session you will be taught:

  • The kinds of spam you need to report and where to report it
  • Why we have so much success with reporting
  • The industries where this has the biggest effect
  • Whether you should hire an SEO specialist to do this or do it yourself

Joy Hawkins

Owner, Sterling Sky

9:30 am ET

Testing promotion elements and predisposition to purchase

In this session you will be taught:

  • How to test promotion elements: three pre-heads, six headlines, three subheads, three salutations
  • The elements that work such as bonuses, prices, and more
  • Comparing Organic search traffic vs. Google Adwords vs. E-mail
  • What “Predisposition to purchase” means and why you should know it

David Bullock

Executive Consultant, StoryLeverage

10:00 am ET

A holistic understanding of ROI with your SEO

In this session you will be taught:

  • Why you need laser sharp focus on ROI
  • Why you should not focus on the channel
  • Understanding of soft and hard conversion, full attribution, impressions, slides and more
  • How to get your foundation right: People, process and tech
  • What you need to test new trends and move fast
  • How to identify what works and create processes
  • When to deploy these processes and with which tools

Benu Aggarwal

President, Milestone

3:00 pm ET

How to interpret search term results and take effective action

In this session you will be taught:

  • The definition of search terms & how they are relevant to search engine marketing
  • How to interpret search term results and effectively take action
  • A short term strategy to effectively take advantage of search term optimization and expansion
  • What a mid term strategy does
  • What a full-fledged, long-term strategy looks like

Matthew Ceran

Co-Founder, 565 Media

3:30 pm ET

DAY 4 – Content and Keywords

Key action steps for up to 300% organic traffic increase

In this session you will be taught:

  • How to determine the themes of your site
  • How to perform basic and advanced keyword research to identify your user personas
  • The steps to select high ROI, CPC, KPI, and branding terms then identify “unicorn” posts and strengthen associated words
  • How to perform a Content Gap Analysis, prepare a “next-to-final” keyword list, and build content that is missing
  • Why you should draw the hierarchy map for your site based upon these keywords

Bruce Clay

President, Bruce Clay

9:00 am ET

Strategically find and use keywords for content driven growth

In this session you will be taught:

  • 3 strategic keyword research tips (going beyond the basics)
  • How to determine user intent
  • The critical ingredients of a successful page?
  • The hidden, less-obvious elements of rank-worthy content
  • How to measure content success

Dan Shure

SEO Consultant, Evolving SEO

9:30 am ET

A powerful on site / off site content marketing program

In this session you will be taught:

  • Why on site and off site content marketing is so powerful in today’s search marketplace
  • How to figure out what content to publish
  • Whether copywriters should create this for you
  • The SEO value of publishing content on site
  • How to execute off site publishing
  • The role of partners or influencers in your content marketing

Eric Enge

CEO, Stone Temple Consulting

3:00 pm ET

The perks of a long tail site for increased product visibility

In this session you will be taught:

  • Where a long tail site starts
  • The likely candidates to have a long tail site
  • Find out whether long tail sites are hard to build
  • How much traffic long tail sites generate
  • Whether long tail sites are profitable or not

Tyler Suchman

Owner, Tribal Core

3:30 pm ET

DAY 5 – Link Building

Simplify your efforts whilst driving up sharing, links, and conversions

In this session you will be taught:

  • The kind of backlinking strategies you should deploy
  • How a content library differs from content production​
  • The meaning of “Lexical Onomies” when discussing keyword research​
  • Off the shelf tools we like for doing research
  • How we use this information to build a high-performing page

Douglas Karr

CEO, DK New Media

9:00 am ET

Effective link building and brand affinity to increase CTR

In this session you will be taught:

  • Link building
  • PR stunts to build millions of high value links to the site
  • Creating brand affinity to increase CTR
  • Larry Kim Brand Affinity

Larry Kim

CEO, MobileMonkey

9:30 am ET

Links done right: a tactic for organic traffic and sales growth

In this session you will be taught:

  • ​Whether you should let links happen on their own
  • The big mistakes when doing outreach
  • Whether links from social networks count
  • Which kind of links are the most beneficial for SEO
  • How to get links from newspapers and TV stations
  • How to find and win over the big influencers

Stephan Spencer

Co-author, The Art of SEO

3:00 pm ET

Keyword research strategy for 20-100% more app downloads

In this session you will be taught:

  • What tools we use for keyword research
  • The weight of each section of the app store
  • How to double your keywords
  • What are some black hat ASO tactics

Steve Young

Founder, App Masters

3:30 pm ET

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