DAY 1 – Build Authority
How empathy can be your biggest asset for successful content and campaigns
In this session you will be taught:
- The catalyst for almost all of my most successful content and campaigns
- Why you need to put yourself in the shoes of your audience
- How to feel the pain your prospects feel and use that to help them
- How to dig into your visitor’s frustrations, their hopes, their needs, their situation
- Tools to uncover feelings in the moment of search
Rand Fishkin
Founder, SparkToro
9:00 am ET
Focus on buying stage and buyer personas to improve the performance of campaigns
In this session you will be taught:
- What buyer personas are and mean
- How to understand your customer’s journey from awareness to purchase
- What tools we use at each stage to improve our workflow
- How to measure attribution
- How we create and refine our buyer personas
Marcela De Vivo
Digital Marketing Analyst, SEMrush
9:30 am ET
A brand awareness strategy to decrease your cost of acquiring a new customer
In this session you will be taught:
- Profit Loops – How to be on your prospects mind without spending a lot more money on ads
- Pixel setup – How to combine the power of Google Adwords with Facebook ads for the ultimate retargeting campaign
- Audiences setup – How to feed each network out of your traffic, grow retargeting lists automatically
- Campaigns setup on Facebook – How to maximize reach and targeting by implementing tweaks to Facebook campaigns
- Controlling and expanding – How to reach more people and decide on product or service
Hernan Vazquez
Digital Marketing Trainer, Hernan Vazquez Media LLC
10:00 am ET
Become your own media company and turn into the go-to resource in your industry
In this session you will be taught:
- Why content is important
- Who should create the content
- What kind of pieces should be created
- How to come up with interesting topics
- How often you should publish content and where
- How and where you should promote your content
Aimee Beck
Founder & CEO, Media Wise Marketing
3:00 pm ET
QRG and EAT for ranking improvements in 60 days
In this session you will be taught:
- The QRG guidelines and what they mean
- Why it’s important to SEO
- What EAT stands for
- What the QRG says about ads
- What the QRG says about your off-site reputation
- What the QRG says about copied content
Marie Haynes
Owner, Marie Haynes Consulting
3:30 pm ET
DAY 2 – Partnerships
Establish co-marketing partnerships for exponential reach
In this session you will be taught:
- Why we committed to co-marketing so early in our business
- How we entice so many people to contribute to our content
- How we tweaked and expanded our processes since we started
- What we do to optimize our traffic
- What marketing tactics we are investing in next
Peter Caputa
CEO, Databox
9:00 am ET
Partner with influencers with data journalism for reach, leverage and thought leadership
In this session you will be taught:
- How to build content for data journalism: use your product or specific industry knowledge to analyze data and present an insight
- How to partner with an influencer to get their perspective, advice and potentially data for your study
- How to publish the study on the influencer’s blog, content newsletter, etc.
- How to promote your study. Your influencer partner’s reach will give you great leverage
- How to build your partnership with the influencer(s). Look for more ways to help them and add value
Aki Balogh
Co-Founder & CEO, MarketMuse
9:30 am ET
Brand journalism and press release optimization for reach and exposure
In this session you will be taught:
- How brand journalism can influence search and PR
- The benefits of an online newsroom and the key ingredients for success
- How to optimize your press release
- How social media optimization and PR influences search
- The best way to distribute and amplify brand news to reach your audience, search and the media
Lisa Buyer
CEO, The Buyer Group
10:00 am ET
Build your authority and improve your SEO ranking by being a guest
In this session you will be taught:
- How to pitch yourself as an expert
- How you should select topics for guest blogs
- The SEO minded way to find podcasts to be a guest on
- How to pitch yourself and prepare for being a guest on a podcast
Sherry Bonelli
Owner, Early Bird Digital Marketing
3:00 pm ET
3 phase process of scaling your content marketing with talent partners
In this session you will be taught:
- How to find educated writers to partner with
- How to identify the right storytellers who speak your voice
- A system to build brand advocates
- How to scale your content writers to be an extension of your brand
- How many writers to hire to ensure you have backup
Joe Griffin
Co-Founder, ClearVoice
3:30 pm ET
DAY 3 – Tactics and ROI
Schema markup techniques for high rankings and rich search engine results
In this session you will be taught:
- How to identify which schema is applicable to your business
- How to implement schema onto your website using plugins or Google tag manager
- The steps to check if you are getting more impressions
- How to work out if your keywords are getting rich results already
Andrew Thorn
Founder and CEO, DigitalMaas
9:00 am ET
Level the playing field for fast SEO ranking increase
In this session you will be taught:
- The kinds of spam you need to report and where to report it
- Why we have so much success with reporting
- The industries where this has the biggest effect
- Whether you should hire an SEO specialist to do this or do it yourself
Joy Hawkins
Owner, Sterling Sky
9:30 am ET
Testing promotion elements and predisposition to purchase
In this session you will be taught:
- How to test promotion elements: three pre-heads, six headlines, three subheads, three salutations
- The elements that work such as bonuses, prices, and more
- Comparing Organic search traffic vs. Google Adwords vs. E-mail
- What “Predisposition to purchase” means and why you should know it
David Bullock
Executive Consultant, StoryLeverage
10:00 am ET
A holistic understanding of ROI with your SEO
In this session you will be taught:
- Why you need laser sharp focus on ROI
- Why you should not focus on the channel
- Understanding of soft and hard conversion, full attribution, impressions, slides and more
- How to get your foundation right: People, process and tech
- What you need to test new trends and move fast
- How to identify what works and create processes
- When to deploy these processes and with which tools
Benu Aggarwal
President, Milestone
3:00 pm ET
How to interpret search term results and take effective action
In this session you will be taught:
- The definition of search terms & how they are relevant to search engine marketing
- How to interpret search term results and effectively take action
- A short term strategy to effectively take advantage of search term optimization and expansion
- What a mid term strategy does
- What a full-fledged, long-term strategy looks like
Matthew Ceran
Co-Founder, 565 Media
3:30 pm ET
DAY 4 – Content and Keywords
Key action steps for up to 300% organic traffic increase
In this session you will be taught:
- How to determine the themes of your site
- How to perform basic and advanced keyword research to identify your user personas
- The steps to select high ROI, CPC, KPI, and branding terms then identify “unicorn” posts and strengthen associated words
- How to perform a Content Gap Analysis, prepare a “next-to-final” keyword list, and build content that is missing
- Why you should draw the hierarchy map for your site based upon these keywords
Bruce Clay
President, Bruce Clay
9:00 am ET
Strategically find and use keywords for content driven growth
In this session you will be taught:
- 3 strategic keyword research tips (going beyond the basics)
- How to determine user intent
- The critical ingredients of a successful page?
- The hidden, less-obvious elements of rank-worthy content
- How to measure content success
Dan Shure
SEO Consultant, Evolving SEO
9:30 am ET
A powerful on site / off site content marketing program
In this session you will be taught:
- Why on site and off site content marketing is so powerful in today’s search marketplace
- How to figure out what content to publish
- Whether copywriters should create this for you
- The SEO value of publishing content on site
- How to execute off site publishing
- The role of partners or influencers in your content marketing
Eric Enge
CEO, Stone Temple Consulting
3:00 pm ET
The perks of a long tail site for increased product visibility
In this session you will be taught:
- Where a long tail site starts
- The likely candidates to have a long tail site
- Find out whether long tail sites are hard to build
- How much traffic long tail sites generate
- Whether long tail sites are profitable or not
Tyler Suchman
Owner, Tribal Core
3:30 pm ET
DAY 5 – Link Building
Simplify your efforts whilst driving up sharing, links, and conversions
In this session you will be taught:
- The kind of backlinking strategies you should deploy
- How a content library differs from content production
- The meaning of “Lexical Onomies” when discussing keyword research
- Off the shelf tools we like for doing research
- How we use this information to build a high-performing page
Douglas Karr
CEO, DK New Media
9:00 am ET
Effective link building and brand affinity to increase CTR
In this session you will be taught:
- Link building
- PR stunts to build millions of high value links to the site
- Creating brand affinity to increase CTR
- Larry Kim Brand Affinity
Larry Kim
CEO, MobileMonkey
9:30 am ET
Links done right: a tactic for organic traffic and sales growth
In this session you will be taught:
- Whether you should let links happen on their own
- The big mistakes when doing outreach
- Whether links from social networks count
- Which kind of links are the most beneficial for SEO
- How to get links from newspapers and TV stations
- How to find and win over the big influencers
Stephan Spencer
Co-author, The Art of SEO
3:00 pm ET
Keyword research strategy for 20-100% more app downloads
In this session you will be taught:
- What tools we use for keyword research
- The weight of each section of the app store
- How to double your keywords
- What are some black hat ASO tactics
Steve Young
Founder, App Masters
3:30 pm ET
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